PFL
Brand&Show Identity Redesign
PUNCHING UP THE BRAND
As the brand expands within the US and worldwide, the new looks needed to emphasize growth of the league, and create emphasis on the power of the fighters.
FIGHTER CARD DESIGNS
Their fighters have seen tremendous success in the league, cementing themselves as royalty within the MMA world. As the brand expands within the US and worldwide, the new looks needed to emphasize growth of the league, and create emphasis on the power of the fighters.
Client
PFL
Art Direction
Deanna Brown
Roles
Graphic Designer
Ready to start the 2023 season off with a bang, PFL was looking for a way to refresh the global brand. Compadre tackled this by using 2D and 3D elements to create an innovative brand refresh that allows for a modern look and sets the Professional Fighters League up for the years to come.
I was able to work with and learn from the talented people on the team. I got involved in iterative attempts to design 3D logos in scenes and graphic design for fighter cards.
GLOBAL LOGO APPLICATION
The PFL logo can be customized for global application to keep the brand unified. Our approach was to create a refresh package built on the foundation of heavy metal amplified with layers of texture and grit displaying characteristics of strength and resilience.
FINAL DELIVERIES