La Màrtola is a chic coastal eatery in Miami inspired by the flavors, charm, and leisurely lifestyle of the Northern Mediterranean. Specializing in wood-fired pizzas, fine wine, and honest cuisine, the restaurant captures the essence of gathering — where food, conversation, and sunlight meet. The brand was conceived to translate this passion for dining and authenticity into a vivid visual experience that feels both intimate and spirited.

The identity centers around a bold handwritten logotype, embodying the spontaneity and creative energy of Mediterranean living. Paired with a palette of saturated, sun-soaked hues, it evokes warmth, vitality, and artistic freedom. Collaborating with illustrator Anne Bentley, a series of vibrant scenes were created to narrate the coastal lifestyle — people enjoying slow afternoons, ocean breezes, and the simple pleasures of life. Together, these expressive visuals and handcrafted elements form a cohesive brand world that celebrates originality, joy, and the art of living well.