Seventeen Gables is a refined residential project located in Coral Gables, Miami — a serene enclave just minutes from the dynamic energy of Brickell. Designed for modern residents seeking balance between urban vitality and tranquil retreat, the brand capturesthe essence of both worlds. The architectural inspiration draws from classical European elegance infused with contemporary Miami modernism, mirroring the lifestyle of those who appreciate timeless sophistication and understated luxury.

The logotype features a bespoke serif design that elegantly integrates the number “17,” while the intersecting form of the letter “G” adds a touch of playful modernity. This balance of tradition and innovation reflects the duality of the project’s character — heritage reinterpreted through a contemporary lens. Drawing inspiration from the building’s timeless façade, the soft, neutral palette of cream and brown evokes a sense of calm, warmth, and understated sophistication. The arched icon mark, inspired by the building’s grand entrance, becomes a symbolic gateway — one that bridges classic architecture with modern living. Paired with tropical imagery and natural textures, the brand’s visual language completes a harmonious narrative of serenity and refinement, capturing the tranquil essence of Coral Gables with the vibrant spirit of Miami.