Armani/Casa Residences Pompano Beach represents the epitome of refined coastal living — a seamless blend of architectural precision, natural beauty, and the timeless sensibility of the Armani lifestyle. Situated along the tranquil shores of Pompano Beach, the project encapsulates an atmosphere of effortless luxury and modern serenity. The brand identity mirrors Giorgio Armani’s design philosophy: understated elegance, balance, and harmony. Every detail, from type selection to spatial composition, communicates a lifestyle defined not merely by wealth, but by cultivated taste and 
quiet confidence.

Through thoughtful materiality and refined execution, the branding seeks to translate the project’s sophistication into a tactile experience. The use of reflective textures and metallic finishes evokes the shimmering interplay of light on water, creating a direct dialogue between the visual identity and the residence’s seaside environment. A palette of sky and ocean blues reflects the serene horizon visible from every unit, while neutral tones ground the composition in timeless modernity.
Armani | Casa
2024
Logo Design
Visual Identity
Illustration
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Hailee (Xiaohe) Zhang is a visual designer passionate
about building distinctive brand identities through
a balance of creativity and precision. Read more
For project inquiries and more information,
get in touch at haileezhang96@com

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